Vinyl signs are mostly associated with murals, wall graphics, and window decals. However, these are not the only ones that you should invest in. Custom floor signs turn ordinary surfaces into high-impact marketing and communication tools.
Some people think that floor decals are only for decor. But in reality, there are a multitude of ways that these signs can improve the experiences of your customers and employees, including but not limited to:
Wayfinding Floor Graphics Promote Convenience and Efficiency
These signs typically indicate the direction of restrooms, information desks, shops, cafes, check-in counters, and other important areas in your facility. When customers see them, they appreciate your effort in helping them find their way around the place easily and safely. The same thing goes for new employees since they will be spending less time getting lost and more time being productive.
Additionally, one way to maintain order inside your business is with easy-to-understand wayfinding floor decals. This is important in places that have high traffic, such as malls, airports, or theme parks. By improving the flow of people coming in and out of your establishment with supportive signage, you will reduce the possibility of chaos and thus unhappy clients. When customers know where they are expected to be, it will also be easier for your staff to meet their needs and demands efficiently.
Custom Floor Signs Promote Your Brand in a Non-Intrusive Manner
It’s common for consumers to be turned off by overly aggressive marketing efforts. This is why it’s important that you invest in the right type of advertising tools that are impactful and memorable yet non-intrusive. With floor signs, you can beautifully display your trademark and slogan without worrying that the ads are too “in your face”. The more people are exposed to these signs, the higher the likelihood that they will remember your brand, which will influence their loyalty or purchasing behavior.
Custom Floor Signs Connect with Your Consumers on a Deeper Level
Customers often prefer brands that they can relate to or that they share core values with. This is why you need to invest in signs that achieve said goal. For example, you can indicate friendly reminders to promote the overall health and safety of your customers. These types of signs include messages like “watch your step”, “please stand behind this line”, “keep a distance of 2 meters”, and “please wait here”. When people see these signs, they will see that your company cares about the well-being of its customers.
#1 Manufacturer of Floor Graphics in Fort Worth
Are you on the hunt for a reliable local signage partner?
OakSpy Signs & Graphics is committed to producing top-notch solutions for all our clients, regardless of the industry they belong to or the complexity of their signage needs. We take pride in creating fully customized sign solutions that add value to your company. From consultation to installation, you can expect nothing but excellence on our end. Are you ready to invest in eye-catching and damage-resistant custom floor signs? Book a consultation today!